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The Mom Behind the Counter

One mom. Eight kids. A baby store. Subscribe for stories, product drops, and the occasional emotional spiral (with a coupon code). Part retail update, part real-life journal. Always slightly unhinged.

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girls playing basketball, at a moment of a free throw shot. The shooter is jumping high while taking her shot.

JM#17: Haha, turns out "Slow" January is a lie

Disclosure: This is my raw, unfiltered email series — part journal, part story, part processing out loud. You’re stepping into something personal here and just semi-polished for readability. My faith is a big part of my life, so you’ll often see it woven into these entries alongside everything else I share. If you’d like to catch up on past entries, you can find the full archive here (each one is labeled JM#[entry number] so you can read them in order). Entry #17 • January 27th, 2026 Hi. Did...
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TMBTC: I probably shouldn't be left alone with a keyboard.

Issue 7 • December 28th, 2025 Haha…yes. I’m hitting send on this while most normal people are sleeping. Middle-of-the-night email energy. Shoutout to all my nursing moms up with their littles — YOU make the world go ’round. I don’t know what I’m doing other than sitting here at my laptop on a Saturday night (my favorite night of the week to work…wow…that makes me sound like an absolute business nerd with no friends or something), eating puppy chow from leftover holiday treats. It’s delicious....
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A young mother and father sit together on a bench, the mother cradling their newborn baby swaddled in a mint-green blanket while both parents look toward the camera.

JM#16: I missed my baby shower—but met my baby instead

Entry #16 • December 23rd, 2025 Last week, I started telling the story of my first birth. This week, we’re picking it back up—mid-chapter. If you’re jumping in here, you can read this as-is. But if you want the whole arc, I’d recommend going back and reading JM #15 first. By very popular request, I’m slowly weaving my birth stories into Just Me. This one is the beginning of everything. Disclosure: This is my raw, unfiltered email series — part journal, part story, part processing out loud....
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JM#15: Nineteen, pregnant, and figuring it out

Disclosure: This is my raw, unfiltered email series — part journal, part story, part processing out loud. You’re stepping into something personal here and just semi-polished for readability. My faith is a big part of my life, so you’ll often see it woven into these entries alongside everything else I share. If you’d like to catch up on past entries, you can find the full archive here (each one is labeled JM#[entry number] so you can read them in order). Entry #15 • December 16th, 2025 Before...
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A person rests on a rope hammock under the shade of tall trees, looking out toward a sunlit mountain range and open valley. The foreground is dry earth and brush, while the distant hills rise green against a bright blue sky.

JM#14: When the mountains burn and hope walks in quietly

Entry #14 • December 9th, 2025 The Quiet Ritual of Sunday Afternoons It’s Sunday afternoon, and I’m at my treasured reprieve: Kiln Coffee Bar. I’ve been coming here on Sundays for about seven years now. Sunday afternoons have always felt a bit haphazard in my schedule. We go to church in the morning (10am–12pm), then home for lunch—pasta salad, the same lunch for more than ten years. The kids settle into their allotted "electronic time," my husband takes his Sunday nap, and by 6 p.m. we’re...
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TMBTC: Fine. FINE. I’m Doing Cyber Monday.

Issue 6.1 • November 30th, 2025 BIG SIIIIIIGHHHHHHHHH. I feel like one of those random shops stuffing your inbox. But I’m not, I promise. It’s just...this is the time of year when every single one of us in retail is basically in a giant shouting match with each other for your attention. 🙄 (And here I am…yelling softly.) Before You Shop, Read This This is literally the shortest email “newsletter” I’ve ever written in the history of ever. But I owe it to those of you who voted “yes” for a Cyber...
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TMBTC: What I’m definitely not selling this Christmas

Issue 6 • November 25th, 2025 Before we dive in…do yourself a favor and grab a peppermint mocha, a gingerbread cookie, or whatever your holiday vice is—because this newsletter is a whole SNACK. Think of it as your cozy, curl-up-by-the-tree email for the season. Here’s what’s inside: A hilarious toy story involving plushies and one very literal 3-year-old My top holiday gift picks (the ones that won’t get regifted) What’s happening for Black Friday → Small Biz Saturday → Cyber Monday Perks you...
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Megan sits at a table in a coffee shop, hand on her forehead, looking emotional as she reads something on her laptop. She’s wearing AirPods and a light knit sweater, with a glass of water and her earbuds case on the table. The moment looks tender and over

JM#13: Your words undid me

Entry #13 • November 18th, 2025 Well. Don’t mind me…just a puddle of tears over here. Not even kidding. I just—I don’t even have words. Last week I shared about my business coach who passed away almost six years ago. And then at the end of that email, I added a fancy-schmancy little poll so you could tell me how you interact with this Just Me series. The feedback was going to be massively helpful to make sure I’m writing something worth your time and inbox space while also honoring my own...
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Three friends smile for a selfie outdoors near the reflective “Bean” sculpture in Chicago. One holds a coffee cup, and they’re all dressed casually in sweatshirts and jackets.

JM#12: A baby, a name, and a goodbye

Entry #12 • November 11th, 2025 The Last Win I Shared 12.12.2019 Whew. Here we go. All in. The holiday season of 2019 was a wild ride because I was very pregnant. Some of you may remember that particular Cyber Monday—I did live videos all day on Instagram and Facebook, joking that I might just have the baby live on camera. I was due any day at that point. But that sweet babe decided to hang on and let me power through those last crazy days of retail. Disclosure: This is my raw, unfiltered...
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